SENIOR CAPSTONE
Senior | Spring 2020
VR Mode - Free-Movement Controls
The MOVE virtual in-store sneaker shopping experience is a design alternative for users to enjoy, and further entertain and elevate the shopping experience for users through a mobile device.
The goal of this undergraduate capstone was to create an alternative solution to an in-store sneaker shopping experience using online resources and technology, from the comfort of the customer’s home in a post-pandemic society. The proposed solution created a virtual in-store sneaker shopping experience, easily accessible through a mobile application. The creative agenda was executed to create a design proposal for this mobile application for a virtual interior environment and user interface for sneaker consumers.
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This virtual store allows users to stroll and move freely around a space, to experience sneaker products. This curated virtual/online shopping experience closely replicates the traditional brick-and-mortar shopping experience with a kick of technological flare. With knowledge of online and virtual systems from other industries, the MOVE mobile application is a concept that is to greatly elevate and expand an online shopping experience. With thorough knowledge of virtual rendering software of interiors that exists today, the possibilities of online shopping are limitless. Shopping experiences are able to be creatively curated with the help of technological assets we hold in the palm of our hands.
CONCEPT STATEMENT
3RD FLOOR PLAN - CENTER FOR CAREER PLANNING
The MOVE virtual store is accessible through a smartphone application that can be downloaded from the App Store or Google Play. Once downloaded, open the application to move forward to the login screen of the application.The application will bring the user to the sign in/create account page, where the user can create an account or sign in. In this case the user, creates an account and shortly later signs in to his account.
Home Screen with Application (Left)/Launch Screen (Center)/Sign in Screen (Right)
After signing into the account, the user is asked a series of questions. These series of questions are used to profile the user to create an optimal layout of the store for the user that identifies the user’s gender, shoe size, interested sport and brand. By going through this filtration selection the app generates the brands and products that would be recommended for the user. The user can select multiple brands and sports that interest them during the user profiling process.
ARTLAB - PRIVATE OFFICE RENDER
ARTLAB - PRESENTATION ROOM RENDER
Following this process the user is brought to the home screen of the application. Here the layout of the store is customized based on the user profiling process, where brands and sports of the shoes interested by the user are brought in front of the virtual interior. In this scenario, the user selected running and selected brands such as Nike, Adidas, and Mizuno, hence, these products are now brought to the front of the store.
User Profiling Process
The layout of the store is very minimalistic in nature, where it will consist of 4 different brand shelves based on user preference, where the user can select up to four brands of their preference and customize the location of the sneaker brand. In this scenario, the consumer chose 4 brands during the initial user profiling setting of the application.
There are several ways that the user can navigate the overall virtual store to search for products:
1. The user can navigate the store by pressing nodes (node-based movement) located on the floor of the space to move to the brand shelf.
2. The user can search for products and brands on the search bar located on the top of the mobile screen.
3. The user can toggle and swipe to select brands, located below the search bar. IThe user can navigate around the shelf by pinching the screen or swiping left or right along the shelf to see all the products for the brand.
Home Screen (Left)/Adidas Shoe Shelf (Center)/Product & Brand Search
AR Fitting Feature
The AR fitting feature is located below the ‘foot measuring tool’, with a camera icon labeled “AR”. This feature allows users to test fit the sneaker through the camera lens by using augmented reality. When the screen is directed at the user’s foot, it will automatically snap on a pair of the selected sneaker onto the user’s foot. This asset will allow users to test on different shoes to see if the sneaker will look good on them.
Quantity Selection/Color & Material Selection
The quantity of the shoe can be changed by clicking the + or - buttons for purchase. The exact quantity of the shoe can be typed in by pressing the value. To the right of the quantity selection is the color selection option. Here if there are more than two colors/materials available for the sneaker, the user may select the preferred color for the sneaker they would like to purchase.
Size Selection
Size selection for the sneaker is located on the bottom of the screen above the ‘place in cart’ button. The shoe size of the user should be automatically selected after the user profiling in the initial set-up of the application or after utilizing the ‘foot measuring tool’. Size can also be manually selected by scrolling right and left to find the preferred size. Available sizes are colored in blue, selected sizes are highlighted in green, and unavailable sizes are crossed out and colored in gray. The user can proceed to ‘place in cart’ to later purchase the product after all the settings are adjusted to the user’s preference.
Item Description/Purchasing Screen
The user in this scenario wants to search for more long distance running shoes. The user selects the search bar and types out, “running shoes long distance” . The keywords filter shoes that are used for long distance running, and is displayed under the search bar. Each sneaker is provided with the brand, image of the sneaker, and name. The list of sneakers is formulated by the keywords and the user can scroll down through the list provided. In addition to this key term search, the user can filter the search based on price and sport. Furthermore, the user can set the price range of $200 to $300, and set a specific brand of choice.
Search Bar & Search Filter
For more in-depth project information please view these links below:
4/5TH FLOOR - LIVING ROOM RENDER 1
